October 16, 2012
First and foremost, it’s important to understand that social media is not one size fits all. Every small business is different and will have different social media needs. For example, some may be looking to acquire new clients while others may want to use social media channels to strengthen customer relationships or educate their audience.
No matter the reason, social media is a cost-effective marketing tool for getting the word out about your business and reaching a large pool of prospects. The following are a few tips for using social media effectively.
Don’t Limit Yourself to One Channel—If you have a great story to tell, you want as many people to hear about it as possible, so don’t limit yourself to one social media channel. Get your information out there using multiple tools like Facebook, Twitter, and your own branded business blog. Social media isn’t just for socializing…these tools provide a great platform for publicizing your business and interacting with your community of readers on a daily basis.
Build a Custom Community—You are in control of creating your own custom social media community based on your brand and the information you release. Over time, you can build a highly targeted audience with whom you can engage in detailed conversations and develop long-lasting, loyal relationships. You can also use the survey capabilities within some social media tools to gather valuable customer information to improve your product or service to meet the needs of your audience.
‘Talk’ to Your Audience Regularly—With social media, you have the ability to carry on conversations in real time, so be sure to maintain your online conversations. If you are inconsistent with your social media communication, your audience will lose interest. Keep your readers engaged by keeping up with conversations.
Don’t Replace Marketing with Social Media—Social media is a complement to your marketing program, not a replacement. While it’s important to be active within the social media space, it’s even more critical to keep up with your long-term marketing program. Continue to plan email marketing and print campaigns…even advertising where appropriate. You need to find the right blend of marketing and social media.
The long stretch from the end of the winter holiday season until the next break in your routine can feel like eternity. If you feel the need to reboot your enthusiasm as the spring season arrives, try these tips:
This tax season is an important one for many business owners because it’s the first that will be impacted by the Tax Cuts and Jobs Act (TCJA). How big of an impact is dependent on your unique situation. We’ve compiled this short list of provisions that may affect the business community:
According to Forbes.com, Super Bowl viewers traditionally load up on millions of pounds of less-than-healthy foods during the big game—including ribs, pulled pork, tortilla chips, nuts, popcorn and bacon—all washed down with beer (the Super Bowl beverage of choice). If you are trying to stick to your New Year’s resolution to eat better, consider a few healthy substitutes for the traditional Super Bowl eats: